a private, first-impression mirror

Come across as you intend.

Record a video about yourself. Discover how you come across to others in first impression and personality.

  • A gentle mirror, not a verdict
  • Trained by 24 psychologists
  • 🌱 Private by design. Your video is deleted after analysis
  • Under a minute from video to report
a sample

How you come across

Commonly perceived as Social and Emotionally Stable, and most often described as:
EngagedBalancedAdaptable
Personality traits, perceived
5.8ConscientiousSpontaneous4.2
4.3ExtravertedIntroverted5.7
2.8NeuroticEm. Stable7.2
01 the blind spot

Know how the room will see you.

You know your message, but how does it land? Presence is the first thing a room experiences, yet it is the one part of yourself you cannot witness. Mimi fills that gap: a private mirror that translates how others perceive you into plain words.

◐
what you think you show

The version in your head.

You know what you meant to say, how you meant to land, and the effort behind it. That picture is real, and nobody else in the room has access to it.

◑
what the room actually sees

The version they meet. In minutes.

Posture, pace, warmth, energy: the room reads all of it in seconds and forms an impression you never get to see. Mimi puts that impression into plain words, from one short video.

02 how it works · WhatsApp

Three steps, all in WhatsApp.

No sign-ups, no lost passwords, no confusing websites. Use Mimi over WhatsApp: familiar, simple, straightforward.

01

Connect.

Start a chat with Mimi on WhatsApp. That's your consent to begin.

02

Record.

Send a short video of about two minutes, straight in the chat. Mimi confirms before processing.

03

Receive.

Shortly after, Mimi responds back with the report. Yours to keep, and the video is gone.

03 the science

Trained by 24 psychologists.

Mimi learned from videos annotated by a panel of 24 early-career psychologists, balanced 50/50 by gender. Early-career on purpose, so their consensus is cleaner and less shaped by decades of habit.

It reports how a person is perceived against that benchmark: how they come across, not who they are. Some traits come through more clearly than others.

04 the reflection

The impression you make.

Big Five personality traits and interpersonal skills, in plain, everyday language, delivered in minutes.

mimi
perceived first impression · sample report
5.1Open
CuriousReflective
4.9Conservative
5.8Conscientious
DependablePracticalSteady
4.2Spontaneous
4.3Extraverted
ConsiderateFriendly
5.7Introverted
6.1Agreeable
CooperativeReasonableSupportive
3.9Disagreeable
2.8Neurotic
ComposedContentSelf-assured
7.2Emotionally Stable
interpersonal skills · perceived
First impression
5.9 / 10
Communication
5.8 / 10
Social
7.8 / 10
Professional
6.1 / 10
Get yours here →
05 working in tandem

Working with a coach? Let's bridge the gap together.

Use Mimi on your own or alongside a coach. By providing an objective, neutral baseline, Mimi gives you and your coach a clear starting point, turning subjective impressions into data-backed conversations.

Coaching others? Buy credits in packs and share Mimi with your clients.

01

A shared starting point

You both look at the same read: a calm, neutral artefact to anchor the session in.

02

Progress, session over session

Run a second read a few weeks in, and the movement is visible, not just felt.

03

A gentler way in

Honest feedback lands easier when it comes from a report you both opened together.

04

Designed for trust

Perception, not verdict. For growth, never for hiring or selection. Written into the terms.

06 pricing

Buy only what you use.

One credit, one report. Buy one for yourself, or a pack to use across sessions or clients. Every credit lasts twelve months, with no subscription, no setup fee and no surprises.

for you

1 credit

CHF 129
per report

Get your own report. One short video, one clear read.

  • 1 report
  • WhatsApp + email delivery
  • 12-month expiry
Get my report
for practices

50 credits

CHF 3,950
CHF 79 per report

A high-volume practice or a coaching school.

  • 50 reports
  • WhatsApp + email delivery
  • Priority support
  • 12-month expiry
Buy 50 credits
07 trust & data

Private by design.

Growth requires psychological safety.
Consent first
Every analysis starts with your explicit yes.
Nothing runs until you've started the chat. That's your consent to begin.
🌱 Deleted after analysis
Your video is deleted the moment the report is ready.
The report is kept; the footage is not. We never train Mimi on your videos.
For growth
Mimi is for your development, never hiring or selection.
Built for individual growth and for coaching conversations. Written into our terms.
Yours, in the EU
EU-hosted, GDPR-compliant.
Coaches: a ready-to-paste ICF disclosure block is included with every credit pack.
How we handle data →
08 questions

The honest answers.

The questions a careful coach asks before putting their name behind a tool, answered plainly.

How accurate is it, and at what?
Mimi reports how you're perceived by others, not who you truly are. It was trained on how 24 psychologists read this kind of short video, and it reads some traits more clearly than others. Treat it as a thoughtful first read, not a precise score.
What happens to my video and data?
Your video is deleted the moment the analysis is done. The report is kept, the footage is not. Everything is EU-hosted and GDPR-compliant, and Mimi is never trained on your video.
Isn't this just a personality questionnaire?
The opposite, really. A questionnaire records how you describe yourself; Mimi reflects how you come across to others: the view you can't see for yourself.
What do I actually have to do?
Start a chat with Mimi on WhatsApp, send a short video of about two minutes, and the report arrives back within a minute. No app, no account.
Can I use Mimi with my coach?
Yes, and many people do. Coaches can buy credit packs and share Mimi with their clients; the reflection is yours either way. Reading it together is often where the conversation goes deepest. See the "Working in Tandem" section above.
Could it be biased?
Any read of a person can carry bias, so we're candid about it. Mimi learned from a panel balanced 50/50 by gender, chosen early-career to limit accumulated habit. And because it reports perception, not truth, it's a starting point, held with your own judgment, not a verdict.
How is it different from a 360?
A 360 gathers many colleagues over weeks. Mimi gives a first read in minutes from one short video: lighter, faster, and easy to repeat. Different tool, same honest aim: how others see you.
Can it be used for hiring?
No. Mimi is for individual development, never for hiring, screening or selection. That's our principle, and it's what keeps Mimi cleanly outside employment regulation.
Is it GDPR-compliant?
Yes. Video is treated as sensitive data: explicit consent, EU hosting, deletion of the source video after analysis, and no training on user footage. The full detail is in the Trust section.
ready when you are

See an example, then decide.

Read a real report, then start with one short video. The whole loop fits in a thread you're already in.

contact

Get in touch.

Questions about Mimi, the founding-coach program, or using it with a client? Send a note. We read every one.

Based in
Switzerland · data hosted in the EU